5 Tips to Practice when Managing your Social Media Accounts
As an Online Business Manager, I also manage the social media platforms of my clients. I help them to get their message across to their audience, engage with their audience, create interactive copy and graphics, and the list goes on. Today, I'd like to share with you the things that you should be practicing when handling and managing your social media platforms for your business, on your own.
Social Media Management can be extremely time-consuming, and when you're busy in your business, it can easily get left behind. The key to it is making a routine out of it so that it is just another workflow in your daily operations. See the 5 tips below that you should consider practicing.
Choose one day out of the week to write your content (captions/posts). Doing this allows you to focus specifically on what it is you want your audience to know about you and your business, service, or product for the upcoming week.
Use a scheduling tool to post your content. Scheduling your social media content is 10xs better than posting manually on your pages every day, there's just not enough time in the day for that. So, you can either schedule it everything the same day you're writing your content, or you can set up another day to schedule them, just be sure to have your graphics ready for it as well if you mostly work with Instagram.
Creating your graphics after your content has been written, makes it easier for your creative juices to flow. If you create your graphics before you write out the content, it could be difficult trying to create content that matches it.
Repurposing your content is the best way to get the same message across in different ways. So, say you create a post based on a specific service, like coaching, for example, you can then use that post to write a blog or do a podcast show on it. So, never sleep on the content you've already used. It's there for you just like it is for your audience. This helps especially when you feel like you don't have anything to talk about or have anything to share. Just reiterate what you've been saying! People love hearing the same thing in different ways because it gives them examples that may relate to their scenario or someone they know.
Engaging with your followers and people who comment under your posts is the best way to build your brand and network. Don't be afraid to spark a conversation with someone who complimented you on your post, check out their page, see what they're about and return the favor, especially if they match your target audience.
These 5 tips are what I practice in my business routine and those of my clients daily. They cover most of the bases that are needed to effectively manage business social media pages and I hope that you can apply some of them or all of them to your business. It'll make things a tad bit easier for you and you'll thank yourself for instilling them, later on down the line!
